To launch the first global campaign for Mirinda, we invited kids to drink their favorite soda with all five senses. Working with world-class animation studio Golden Wolf and the audio geniuses at Antfood, we recreated each flavor as a stimulating audio-visual experience with playful metaphors for sight, smell, sound, taste, and feel.
Agency: The Barbarian Group
CD: Tucker Loosbrock, Stephen Petronis
Creatives: Erica Pressly Kaplan, Julia Melograna
Animation: Golden Wolf
Music: Antfood