I worked on the IKEA team at Ogilvy for over a year. Here are a few of the things we made. The “Made by You, Designed by IKEA” campaign focuses on the partnership between you and IKEA, and how we build a home together.



Made by the Medinas :30






IKEA Kitchen Search Engine






TV Drag Banner / As you change the size of the tv, the tv stand and decor transform to match.






Yawn Banner

This was the first pitch I worked on at Ogilvy. We set up Hot Pockets as “what winners eat when they’re not busy winning.” The campaign showcases various “wins,” and challenges fans to make their own.


Print







Instagram Game / Friends compete in pranking, partying, and other challenges in an attempt to one-up each other with photos as proof.

Writer Amanda Burgan and I developed a campaign for Benjamin Moore’s premium paint line based on a series of sketches she had written. The campaign explores the intricate and potential worlds of color, giving people a glimpse into the thinking behind each swatch.


TV









Small Space




House of 144 Colors / Click on a swatch to watch live footage of a room painted in that color.



One is the living room of a woman who only lives in yellows: walls, furniture, clothes and food.






Color Philosopher App / Describe how a room should feel and the app finds a color match.

Edun is a fashion line that sources sustainable cotton from (and is inspired by) Africa. This pitch won the digital business for W+K NY. Edun is the place where lust and love meet. Lust for high-end fashion and love for Africa.


Website / The entire site is designed around idea of duality.





Blog / Blog entries are divided between “Lust” and “Love” categories.






Inspired Shopping / When shoppers click on a piece of inspiration, the site delivers the clothing inspired by that artifact.







Shop with Friends / Shoppers chat with friends as they shop using facebook connect.

This was a freelance assignment exploring the brand identity of a new, dairy-free ice cream.
Alkemie is the science of turning simple ingredients into unexpected creations.


Logo








Packaging





Simple Banners






Failed Alkemie Videos / A series of ice cream experiments gone wrong demonstrate Alkemie’s dedication to new taste experiences.

Ogilvy Intern Recruitment Posters / Posters (accompanied by Sharpies) challenge students to create on the spot.






Stoli Re-route App / Re-Route works like Google Maps, only instead of the most direct route, the app offers the most original route: a different path every time.






Pretty Little Liars Secret Keepers Game / We created an alternate reality game for bloggers to launch a new teen murder mystery on ABC family.





Bic Shavers

Julia Melograna is an art director at Ogilvy NY.


If you like it, take it home.

And there's more where that came from.

Send love to juliamelograna@gmail.com