The Sauza Cowboy can teach you to make a margarita, but why stop at making margaritas? To get the Sauza Cowboy in touch with his feminine side, we launched "Make Anything with a Cowboy" campaign, giving him a craft show of his very own on YouTube. Yee-haw!
217k video views
#kindawesome rewards kind acts with KIND bars. Simply spot someone being kind and give that person #kindawesome card, email, or tweet for a free KIND bar. Then, that card is passed on for another kind act. and so on. And so on.
Through their old program, KIND had 2,081 card redemptions in total in 2015. On launch day alone, KIND had 2,916 redemptions, 8,804 cards shared, and 20,569 cards allocated to KIND spotters.
How do launch brand new global branding for the brightest, fizziest, fruitiest soda ever? We launch an all-out, no-holds-barred assault on your senses! A campaign that lets kids try Mirinda with all five. So ready your mouth (and your eyes, ears, and nose too)!
To celebrate Bacardi's Cuban heritage, up-and-coming artists joined a live Cuban band for an improvisational studio sessions. Each session resulted in newly imagined versions of the artists' popular tracks, on Pandora, YouTube, and other social channels.
600,000 station subscriptions
4.2 mm video views
88 mm social impressions
KIND bars are made of ingredients you can see and pronounce, but there’s one ingredient that you can’t see. It’s called kind. Kind is about the combination of all the best things: taste & natural ingredients & a little bit extra.
American Express card services turn thousands of #FML into #unFML every year. From replacing lost and stolen purchases to rescheduling missed flights. This year, non-members get a surprise taste of American Express service benefits on Twitter.
To highlight it's NY1 offering, Time Warner celebrates New York the way New Yorkers experience it everyday.
To launch the new Bacardi Music Travel platform, we follow five "untameable" spirits on their journey to the Bacardí Triangle Festival.
Strong & KIND bars are a new kind of snack bar: a savory one. With 5 bar flavors you've never experienced before in a snack bar: Honey BBQ, Hickory Smoked, Honey Mustard, Thai Sweet Chili, and Roasted Jalapeño.
To introduce them to the world, we created a graphic flavor design system and an unexpected voice to match.
The campaign features diverse families and households who seemingly alter reality to suit their needs.
Nat & Lo meet people at Google and learn about the different kinds of things they do. To help them explain the more complicated stuff, I made some wiggly doodles of gesture technology, giant internet balloons, and bilingual felines.
In my spare time, I draw. See more at tiltelectric.com.