Hasbro’s classic murder mystery game, Clue, reimagined for the social media age. To celebrate the launch of its latest edition, this 4-week-long Instagram murder mystery is a collection of video, audio, and visual clues that lets fans theorize in real-time about who, what, and where the infamous Mr. Boddy was murdered.
Agency: The Martin Agency
Creatives: Caroline Ekrem, Julia Melograna, Sydney Aloe, Kelsey Whipple, Alberto Orte, Karly Brooks, Colleen Hicks, Raiven Delisle, Bruno Cintra, Rique Santiago, Alex Scheer, Kim Zanninovich
Client: Hasbro, Inc.
Production Co: Sauvage.tv