#kindawesome rewards kind acts with KIND bars. Simply spot someone being kind and give that person #kindawesome card, email, or tweet for a free KIND bar. Then, that card is passed on for another kind act. and so on. And so on.
Through their old program, KIND had 2,081 card redemptions in total in 2015. On launch day alone, KIND had 2,916 redemptions, 8,804 cards shared, and 20,569 cards allocated to KIND spotters.