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Loud & Untameable

To celebrate Bacardi's Cuban heritage, up-and-coming artists joined a live Cuban band for an improvisational studio sessions. Each session resulted in newly imagined versions of the artists' popular tracks, on Pandora, YouTube, and other social channels.

600,000 station subscriptions
4.2 mm video views
88 mm social impressions

Loud & Untameable

To celebrate Bacardi's Cuban heritage, up-and-coming artists joined a live Cuban band for an improvisational studio sessions. Each session resulted in newly imagined versions of the artists' popular tracks, on Pandora, YouTube, and other social channels.

600,000 station subscriptions
4.2 mm video views
88 mm social impressions


Case Study


Pandora Station


The Music


Posters


Pictures